I developed a direct mail and digital campaign for KeySetter, a software designed to help printing workshops reduce waste and lower costs by using less ink and paper. This was a cross-marketing collaboration with a dealer network, with materials distributed through specified dealer channels to effectively reach the target audience. The campaign centered around the concept of saving money, which was visually reinforced throughout the design. By targeting print-focused audiences with a clear and compelling message, the campaign resulted in a 15% increase in product sales.